Smells Like PARIS
BEAUTY NEWS
Balenciaga to launch new fragrance
Nicolas Ghesquiere temporarily turned his nose on high fashion to sniff out the next signature scent for the Balenciaga house. Dubbed Balenciaga Paris, Ghesquière dove straight into his first fragrance project, working closely with esteemed perfumer Olivier Polge (of Viktor & Rolf’s hit Flowerbomb and soon-to-be-released Eau Mega scents) on everything from the fragrant notes right down to the bottle design.
Inspired by the smells of floor wax, petrol and carnations, this is not your everyday floral spritzer, as Ghesquière explains: “It is not a romantic floral,” the designer told WWD.com. “It’s definitely the mix of tradition and something quite contemporary and urban.”
That modern mix holds violet at its heart with redistilled woods cedar and patchouli adding a sophisticated edge.
Expect to see Ghesquière’s muse Charlotte Gainsborough, shot by Stephen Meisel, front the fragrance campaign when it arrives in Australia in mid 2010.
MOJO - Men & Women
